Sugarrays

Challenge

When the directors of Sugarrays came to us in ’05 asking for a new website for their new company, they hadn’t considered e-commerce but were after a solution that could promote their store and brand as a premium supplier of boxing equipment and accessories.

Solution

We suggested that they should embrace e-commerce straight away and that we would utilise a well established, powerful solution that would enable them to rapidly begin selling products, easily be able to administer their site and create new products and categories and enable the store to scale as their client base grew.

We developed their online identity around this site and suggested they utilise as many tools as they could to help spread the word of the brand by developing a blog, a club directory and a user forum.

Results

We’re constantly tweaking the Sugarrays site to tie in with their SEO strategy, brand requirements, enhancements and of course their growing sales. Their online sales have exceeded all expectations and with an international customer base, the site now requires to be run off two dedicated independent servers .