We’ve been working with Sugar Rays and their family of brands for many years, in recent times we’ve taken their brand into the social sphere and developed some innovative and creative campaigns and competitions which have really resulted in significant uplifts to their core site traffic and in turn sales.
A Facebook competition setup for Sugar Rays saw a significant increase in site traffic :
The results – 173% new “likes”, 51% increase in post views, post feedback increases by 62% and monthly active user increase of 90%. Number of pages Visited to the store from Facebook created an increase over the previous month of 22%, average time spent on the site increased by 25% and the bounce rate decreased by 22%.
We’re currently in the midst of a re-design of their store site following user feedback from a survey we ran and basing it around social media integration, we’re developing developing new brands, re-designing their blog, building more clever competitions and continually monitoring everything via our extensive social media monitoring tools.
So taking stock of everything we did for Sugar Rays, heres a breakdown of the weapon list from our arsenal :
- Twitter Follower increases
- Facebook Store
- Facebook competition with custom integrated automated personalised email response
- Regular wall posting to Facebook
- Foursquare check-in mayor rewards and account setup
- Email campaigns
- Custom banner design
- Print ads in boxing publications
We’re also looking closely at Google+ and whether this will be right for the brand. In the meantime make sure you follow, friend and all those other good things the Sugar Rays brand.