Sugar Ray’s Xmas 2012 – ’12 Rounds of Boxing’

To mark Christmas 2012 for Sugar Ray’s we came up with a creative way of engaging their Facebook fans rewarding them with goodies!

To say a big thank you to all the customers we run a competition over 12 days. We identified 12 classic fights and for each the entrants had to guess the winner and how they won (points or round).

Upon submission fans were entered into a daily draw to win a cool piece of gear from the store and also there was a different discount code every day to spend at the online store.

This proved to be a great success in driving up traffic on Sugar Ray’s Facebook page whilst providing a fun, innovative and rewarding way of interacting with fans.

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