US Insurance broker Lockton approached us to develop a brand for their program targeting youth clubs and organisations. With a pre-defined name (Club Cover) the brand had to appeal to the partner youth organisations and clubs with imagery representing this idea.
Our initial approach was to develop a website feeding into an internal quote engine hosted by Lockton Affinity. We then developed social media channels, print and email campaigns all featuring fresh, active dynamic images with the aim of targeting clubs during the annual renewals period.
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