We had a 2 day turnaround on this, cutting down a  5 minute film to 30 seconds whilst getting all the messages required by Essex County Council and fitting in with BA’s strict content requirements.

A challenging job in FCP, After Effects and Cinema 4D.Phew!

“TRIATHLETE, Matt Harris is following in the footsteps, correction, swimming strokes of Clint Eastwood as he attempts to navigate the dangerous waters of Alcatraz and all for Warren primary school Callum Branch.

Callum is heading for the states in July for an operation which will correct surgery in his legs.

Callum’s mother, Sharon said:

“Callum is 6 years old and has cerebral palsy. Callum had a tough start to life, he was born 14 weeks premature and was very lucky to have survived his first night. He proved us and the doctors all wrong and pulled through and after spending 11 weeks in hospital he was allowed to come home.

“Callum is such a bright and happy boy the only thing that stops him from leading a normal life is his legs and the fact that he’s in a wheelchair. Callum has been accepted to have an operation in America, called Selective Dorsal Rhizotomy, which will get rid of the stiffness in his legs and give him the chance to walk.

“This operation has a 100% success rate and they feel that within time and a lot of hard work on Callum’s part he should be able to walk independently in the future. This would be a life changing operation for him and at last he would be able to keep up with his friends and even kick a football around.

“We need your help to raise £40,000 for us to be able to take Callum over to America for 1 month to enable him to have this operation.

“Our aim is to find 40,000 people to donate just £1 and then we would reach our target. We are hoping to take Callum over to America in July, in the school summer holidays, so that he won’t miss any school so we need your help now. If you could forward this group to all your friends and ask for their help too that would be fantastic.

“We have got to £30,00 but just need the final push. I hope people can help.”

Callum Branch Trust
Lloyds TSB
Sort code: 30-93-61
Account number: 20001468

Optometrists have a traditional brand image, I’d almost say they’re like the accountants of the optical world. Simon Rose at Rose Opticians was moving to new premises so we felt that his website should be rebuilt with this new image in mind.

Our approach was to get a great photographer that we work with to conduct the photography, in times of economic woes it’s easy to go down the stock route (and believe me we trawled through hundreds of optometry images) but the problem is that they’re just not “real”. Instead we got our good friend Steve Howse (www.stevestills.co.uk) to photograph Simon’s staff and family to give a really personal feel to his business.

We then called in a favour from our friends at YourThurrock (www.yourthurrock.com) and asked them to interview Simon about his business , the state of the optometry industry and his plans for his new shops and products and services in the future.

This approach really works well, Simon is great on camera and overall the site really helps to personalise the brand and the video approach gives a first hand, from-the-horses-mouth profile of the business, something that a stock image simply can’t !

Whats more the production values don’t need to be great or costly as its all about Simon getting his personality across and I think in this case this approach just works.

You can view Simon’s site here : www.roseopticians.com

You can watch the video below :

The brief was to take this very traditional bricks and mortar establishment into the 21st century by building a website that could showcase their collection in the best possible way.

This project was more than just a web build for us, a system needed to be developed to code each item of jewellery and also involved weeks of photography and photoshop work to get the jewellery looking its very best (photography of diamond jewellery is very, very hard).

Fortunately we had experienced photographer Mike hill working with us on this and once again he managed to pull off some great work. Mark took on the Photoshop challenge whilst Kev got his head into the complex javascript and Expression Engine coding to develop an easy to use site that manages to fulfil all the needs and requirements of the brand.

Visit the site here : www.aceofdiamondslondon.co.uk

We were tasked with developing the visual look and feel of the brand and were engaged with the development team at the outset with the whole brand process.

Taking a lead from the 80’s visual style currently en-vogue the brand developed took on a very structured geometric, bold and vibrant style.

To date the work developed has included printed banners, brochures and flyers to balloons, T-shirts ,badges, multimedia visuals, film and photography for the launch event and a website currently in development along with a long term strategic social media campaign.

The photos below show the brand in use at the project launch at the Globe Theatre in London on December 9th.

The site features a complex checklist which upon submission creates an “action plan”.

View the website here.