Finally after over a year of deliberation Matt’s new business cards arrived, we decidedly wanted to do something different (because that’s what we do) but it took us an AGE to find a printer who could take our concept and produce something truly original.
We eschewed the standard 250 cards for £50 approach and instead went really old school. For a digital design agency we liked the juxtaposition of taking something incredibly cutting edge like digital design and online web development and then at the opposite end of the spectrum using a really old traditional printing method for our cards
We used the guys at Blush Publishing in Wales who use a very traditional letterpress technique where they literally press the type on the card. We spent months going back and forth with them on types of ink, design, colour and thickness of paper stock.
In the end we went for 1000micron card (incredibly thick) and a painted orange edge, silver ink on the letterpress and transparent ink for the blind deboss. This approach means EVERY card is slightly different.
As cards have become cheaper and more generic across the board the tactile nature and individuality of these cards makes each of them a mini work of art and something you just won’t be inclined to throw away.
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