Comments on: What’s Your Big idea ? http://www.pixelwork.com/2008/11/whats-your-big-idea/?utm_source=rss&utm_medium=rss&utm_campaign=whats-your-big-idea Interactive digital web design agency Thu, 24 Feb 2011 16:12:16 +0000 hourly 1 By: Dave Mee http://www.pixelwork.com/2008/11/whats-your-big-idea/#comment-8 Dave Mee Sat, 11 Oct 2008 18:40:35 +0000 http://newsite.pixelwork.com/?p=159#comment-8 Clearly, you’re already exploiting crowdsourcing, which is the formalised practice of getting other people to do your work. A number of tools are building up in this space to generate micropayments or other payment in kind, as I believe people will twig on to this practice and as credit tightens, the question of return on effort for the crowd will play a greater role. Doctorow’s notion of ‘whuffie’ won’t be so relevant in a environment of repossession and unemployment, particularly with the stench of exploitation and usury the banks and hedge funds have left in the air. Community building will be more valuable than blogging, which will become as invisible as the defacto form of online publishing and communication. Community champions across forums and social networks will navigate and chart choice and decision making for increasing numbers of people. As newspaper becomes increasingly irrelevant and recreational, online avenues will adopt their profit centres – localised advertising. Feed, not exploit, the social web! Clearly, you’re already exploiting crowdsourcing, which is the formalised practice of getting other people to do your work. A number of tools are building up in this space to generate micropayments or other payment in kind, as I believe people will twig on to this practice and as credit tightens, the question of return on effort for the crowd will play a greater role. Doctorow’s notion of ‘whuffie’ won’t be so relevant in a environment of repossession and unemployment, particularly with the stench of exploitation and usury the banks and hedge funds have left in the air.
Community building will be more valuable than blogging, which will become as invisible as the defacto form of online publishing and communication. Community champions across forums and social networks will navigate and chart choice and decision making for increasing numbers of people. As newspaper becomes increasingly irrelevant and recreational, online avenues will adopt their profit centres – localised advertising.

Feed, not exploit, the social web!

]]> By: Grant Maton http://www.pixelwork.com/2008/11/whats-your-big-idea/#comment-7 Grant Maton Sat, 11 Oct 2008 18:40:05 +0000 http://newsite.pixelwork.com/?p=159#comment-7 I’m being old fashioned and attending as many networking events as possible……….and I’ve noticed there are lots more attendees…..could it be that other businesses are doing the same! Whatever you say most business is still done face to face and I’m still signing up new Corporate members. Plus this saves on other marketing/advertising costs. Rgds Grant Essex Wildlife Trust I’m being old fashioned and attending as many networking events as possible……….and I’ve noticed there are lots more attendees…..could it be that other businesses are doing the same! Whatever you say most business is still done face to face and I’m still signing up new Corporate members. Plus this saves on other marketing/advertising costs.
Rgds
Grant
Essex Wildlife Trust

]]> By: Stephen http://www.pixelwork.com/2008/11/whats-your-big-idea/#comment-6 Stephen Sat, 11 Oct 2008 18:39:22 +0000 http://newsite.pixelwork.com/?p=159#comment-6 SEO will drive prominence and findability, but my money’s on prevalence, and a proper multi-channel strategy to meet your customers’ needs across whichever platform they choose. So, for content providers it’s about creating platforms for content delivery that can be used by the masses (not just the privileged few) to share, connect and encounter the stuff that meets THEIR criteria. In a niche way, of course… For service industries, the challenge is to de-commodify their offerings, and show obvious clear value to the people engaging with them. It’s about owning the relationship. And allowing this to pervade the various networks that these people occupy… SEO will drive prominence and findability, but my money’s on prevalence, and a proper multi-channel strategy to meet your customers’ needs across whichever platform they choose.

So, for content providers it’s about creating platforms for content delivery that can be used by the masses (not just the privileged few) to share, connect and encounter the stuff that meets THEIR criteria. In a niche way, of course…

For service industries, the challenge is to de-commodify their offerings, and show obvious clear value to the people engaging with them. It’s about owning the relationship. And allowing this to pervade the various networks that these people occupy…

]]> By: Dunken Francis http://www.pixelwork.com/2008/11/whats-your-big-idea/#comment-5 Dunken Francis Sat, 11 Oct 2008 18:38:49 +0000 http://newsite.pixelwork.com/?p=159#comment-5 Targeted experiences. There are a number of pieces of very clever software out there now (for example, Author-it Xtend)that can allow you to structure a website so that when a subscriber logs on with a profile, the content that is delivered will be specific to their interests, locale, language spoken, even down to their favourite colour! With so many SN sites luring surfers from one place to another like internet sheep, a “web venue” that provides EXACTLY what the visitor wants, and keeps delivering consisten, targeted content, will be very compelling indeed. Targeted experiences.
There are a number of pieces of very clever software out there now (for example, Author-it Xtend)that can allow you to structure a website so that when a subscriber logs on with a profile, the content that is delivered will be specific to their interests, locale, language spoken, even down to their favourite colour! With so many SN sites luring surfers from one place to another like internet sheep, a “web venue” that provides EXACTLY what the visitor wants, and keeps delivering consisten, targeted content, will be very compelling indeed.

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