What’s Your Big Idea?
November 13th, 2008 | Published in Blog | 5 Comments
If you came here from our email then you know the score, you can skip this paragraph (if you know your Push from your Pull) and just give us your Big Idea in the comments field below..the best one we’ll be sending out a custom “Big Idea” T-shirt …(within the next seven days).
SO THIS IS WHAT WE’RE DOING :
1. Creating More and Better content.
Content is still King - creating video for example is now cheaper and quicker then ever. Disseminating the content so that it’s useful and valuable to the consumer is key to where we’re going and we’re going to be looking a lot more at creating good quality, useful content that engages qualified customers, helps us get found and builds our brand reputation.
2. Thinking more about SEO.
PPC drives our traffic but it costs. SEO pushes our positioning up the Google page ranks, and as this is the #1 place for us to be found by potential customers then this is the best place for us to target. By cutting down on our Adwords budget and concentrating on SEO then its just our time that builds our positioning rather than our credit card.
3. Getting slicker with Social Media.
When income is tight and our ad budgets even tighter, getting our name out there by using the myriad of free social tools and networks becomes more of a priority - instead of paying for distribution we just need to share our content with people in our network and let them gain traction organically. We’ve done lots more meat space networking recently and are going to further enhance this by getting more involved in Linked In groups and Answers as well as investigating a lot of the other services and media outlets out there. We’ve already got a presence on Twitter, Linked In, Digg, YouTube, Delicious and Flickr but we need to look at the business proposition from other services too.
None of these approaches cost us anything more than time, in fact by using these they are in fact saving us money as they’ve replaced our PUSH marketing campaigns (and which push campaign “doesn’t” cost money?).
And if it worked for Obama ………
So thats what we’re planning, whats your strategy for the recession ?
Competition now Closed ***UPDATE 25th Nov….And the winner is …Dave Mee….***
Thanks for your comments Dave the T-shirt will be winging it’s way out to you soon..!!
November 13th, 2008at 2:10 pm(#)
Clearly, you’re already exploiting crowdsourcing, which is the formalised practice of getting other people to do your work. A number of tools are building up in this space to generate micropayments or other payment in kind, as I believe people will twig on to this practice and as credit tightens, the question of return on effort for the crowd will play a greater role. Doctorow’s notion of ‘whuffie’ won’t be so relevant in a environment of repossession and unemployment, particularly with the stench of exploitation and usury the banks and hedge funds have left in the air.
Community building will be more valuable than blogging, which will become as invisible as the defacto form of online publishing and communication. Community champions across forums and social networks will navigate and chart choice and decision making for increasing numbers of people. As newspaper becomes increasingly irrelevant and recreational, online avenues will adopt their profit centres - localised advertising.
Feed, not exploit, the social web!
November 13th, 2008at 3:55 pm(#)
I’m being old fashioned and attending as many networking events as possible……….and I’ve noticed there are lots more attendees…..could it be that other businesses are doing the same! Whatever you say most business is still done face to face and I’m still signing up new Corporate members. Plus this saves on other marketing/advertising costs.
Rgds
Grant
Essex Wildlife Trust
Website: http://www.essexwt.org.uk
November 13th, 2008at 4:46 pm(#)
SEO will drive prominence and findability, but my money’s on prevalence, and a proper multi-channel strategy to meet your customers’ needs across whichever platform they choose.
So, for content providers it’s about creating platforms for content delivery that can be used by the masses (not just the privileged few) to share, connect and encounter the stuff that meets THEIR criteria. In a niche way, of course…
For service industries, the challenge is to de-commodify their offerings, and show obvious clear value to the people engaging with them. It’s about owning the relationship. And allowing this to pervade the various networks that these people occupy…
November 17th, 2008at 7:44 pm(#)
Targeted experiences.
There are a number of pieces of very clever software out there now (for example, Author-it Xtend)that can allow you to structure a website so that when a subscriber logs on with a profile, the content that is delivered will be specific to their interests, locale, language spoken, even down to their favourite colour! With so many SN sites luring surfers from one place to another like internet sheep, a “web venue” that provides EXACTLY what the visitor wants, and keeps delivering consisten, targeted content, will be very compelling indeed.
February 17th, 2009at 9:44 pm(#)
[...] Mee of Tandot the big winner of our “Whats the Big Idea” competition - we think the T shirt will help Dave Generate lots more ideas over the coming [...]