BioProgress Animations
June 6th, 2008 | Published in Case Studies
Having worked with BioProgress (now rebranded as Meldex International) on the build of their website they wanted to showcase two new concept products to investors and shareholders. The products were in development and concept stage and the aim was to give a good working example of how the machine and process worked from beginning to end.
We quickly realised the best way to do this was to animate the process alongside real-world footage. Getting our thinking hats on we storyboarded the initial process with watercolor paints and then upon approval of this we opened up Cinema 4D and created the render graphics and style for final design sign-off. It was then a case of animating the process in C4D and After Effects and then comping the whole thing together with the original video footage.
WaferTab was the first animation, a water soluble tablet available in different dosages, branding and layers of thickness, we needed to get across the process of delivering the drugs to the wafer, the method of cutting the sheets and then how the different layers combined to create the final product. When combined with the live action footage this showed the target demographic and the ease of application for the end-user.
TabWrap was a more complex animation in that we needed to accurately demonstate how the tablets were covered by the film, cut and then flipped over so that it was possible to have two or more layers of film overlaid onto a tablet. The storyboard process took some time in order for us to generate an angle of the final animation whereby the process could be shown in detail, with the multiple layers of film showing on the tablet, the film being applied and the whole process portrayed as flowing rather than a stop and start process.
