Think About It Campaign
April 13th, 2008 | Published in Identity
Working with Paralympian Danny Crates and the Greengrid we developed this brand design around an initiative and competition encouraging young people to “Think About” their environment and open spaces , particularly parks and play areas. The premise being that these areas are spaces that should be kept clean and safe, free of rubbish, broken bottles and graffiti for everyone to enjoy.
The competition was to design a poster or a 3 minute film about a specific park or space, chosen by the entree. This could be shot on camera or mobile phone. The introduction to the competiton was shot by Danny on his mobile and uploaded to a competition space on Youtube.
The winner of the final film came from Grays Media School in Thurrock and this can be seen below.
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