As Google have added some enhancements to their analytics and adwords campaign management we thought we would re-vitalise our online Adwords spend with Google to see how effective the new formats prove (including video and image ads on their content network), so we’ve developed 10 text based campaigns, a still image campaign as well as a video motion graphics ad.

Tied in with Google Analytics, our Wordpress site monitor and our e-mail newsletter campaign module we’re expecting a significant boost to our traffic and really drilling down on the data and statistics to see just how effective these new formats are.